The Business
Hartcourt decided to conduct its business as a holding company for China’s providers of vocational education and technical training services. Hartcourt structures itself so that its portfolio of companies and affiliates can operate well-recognized institutions with dominant positions within their regions and sectors. Hartcourt pursues an active and progressive strategy in its business planning, execution and operations.
Hartcourt originally made an exciting and sound move by focusing its business in China. Successful China operations require the management team to possess local knowledge, and to be a commercial success in China, a company must work with local business partners, politicians and professionals. Hartcourt’s management team members have strong credentials in combining both Chinese and international business knowledge. We have the relevant track records in successfully managing business turn-arounds in China. Above all, this management team is experienced in helping companies achieve their goals by identifying problematic situations and solving them, by making solid business plans and executing them.
We have researched the business plan and conducted the feasibility study targeting the Chinese vocational training marketplace. We think that the vocational schools in China, which has over USD10 billion annual revenues, will create a big opportunity for Hartcourt. Hartcourt will not only acquire the target schools and hold the investment, but also run these schools actively by putting together strong faculty teams, incentive plans and strategic expansion programs. Our strategic advisory and education technical expert committees will enhance our capability to train our students better than our peers. Our corporate alliances will help our graduates to be employed in right positions. We feel the plan is solid and believe it addresses all the core aspects of the business strategy. We anticipate structuring the deals so that every stakeholder is satisfied. We plan to pursue an aggressive re-positioning strategy. By saying "aggressive re-positioning strategy," we mean we will carry out our school business acquisitions for the time being as Hartcourt's core business, instead of adding one or two schools to make Hartcourt more diversified.